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Privacy policy

This policy explains what personal information Emily & Ashley collects when you visit or buy from emilyandashley.com, how we use it, and the choices you have. It applies to this website.

Information we collect

Information you give us. Your name, billing and shipping address, email address and phone number when you place an order. Engraving instructions, ring sizes and any notes you add to an order. Anything you tell us when you contact us, request an appointment, or ask a question about a piece.

Information collected automatically. Your IP address, browser and device type, time zone, the pages and products you view, search terms, and how you move through the site. This is collected using cookies and similar technologies.

We do not hold your card number. Card details are entered into and processed by our payment providers.

How we use it

  • To take, make and ship your order, and to send order confirmations and tracking
  • To answer your questions and look after you, including repairs and appointments
  • To reply to your texts and send order, repair and appointment updates by text, if you have texted us or asked us to
  • To screen orders for fraud
  • To send marketing email, if you have asked to receive it
  • To understand how the site is used so we can improve it
  • To measure our advertising
  • To meet our legal, accounting and tax obligations

Who we share it with

We do not sell your personal information. We share what is necessary with the companies that help us run the business:

  • Shopify, which hosts the store and processes orders and payments
  • Klaviyo, which sends our email
  • RingCentral, which runs our phone and text line
  • Google, for Google Analytics and Search Console
  • Meta, for advertising measurement on Facebook and Instagram
  • FedEx, to deliver your order
  • Our accountants and professional advisers, where required

We may also disclose information where the law requires it, or in response to a valid legal request.

We do not share your mobile number or your text-messaging consent with any third party or affiliate for their marketing purposes.

Advertising and analytics

We use Google Analytics to understand how people use the site, and the Meta pixel together with the Conversions API to measure our advertising. These tools tell us things like which pages were viewed and whether an advertisement led to a purchase.

You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout. You can adjust your Meta advertising preferences at facebook.com/settings and your Google advertising preferences at adssettings.google.com. You can opt out of interest-based advertising from many companies at once at optout.aboutads.info.

Cookies

Cookies are small files your browser stores. We use them to keep your cart and your session working, to remember your preferences, to measure how the site is used, and to measure advertising. You can block cookies in your browser settings, but if you do, parts of the site including checkout may stop working properly.

Marketing email

We send marketing email only to people who have asked for it. Every email carries an unsubscribe link, and you can write to sales@emilyandashley.com at any time to be removed. Unsubscribing from marketing does not stop order confirmations and shipping notices, which we have to send you.

Text messages

If you text us at (646) 290-6678, or give us your mobile number and ask us to text you, we may reply by text and send you messages about your order, a repair, an appointment, or a question you have asked. We send marketing texts only to people who have separately agreed to receive them. Message frequency varies. Message and data rates may apply.

To stop, reply STOP to any text from us. We will send one message confirming that you have been unsubscribed, and no further texts. For help, reply HELP or email sales@emilyandashley.com. Wireless carriers are not liable for delayed or undelivered messages.

We do not share your mobile number or your text-messaging consent with any third party or affiliate for their marketing purposes. Text-messaging opt-in data and consent are excluded from every kind of sharing described in this policy.

Your rights

Depending on where you live, you may have the right to ask for a copy of the personal information we hold about you, to have it corrected, to have it deleted, to have it sent to another service, and to object to some uses of it. Residents of California and of other US states with privacy laws have the right to know what we collect and to ask us to delete it. Residents of the United Kingdom and the European Economic Area have these rights under the UK GDPR and the GDPR.

To exercise any of them, email sales@emilyandashley.com. We may need to confirm who you are before we act. We will not treat you differently for asking.

We do not sell personal information for money. Some US state privacy laws treat the use of advertising and analytics cookies as sharing, or as targeted advertising. If you would prefer we did not, use the opt-out links above or email us and we will take care of it.

How long we keep it

We keep order records for as long as we need them for our business and tax records. We keep marketing contacts until you unsubscribe or ask us to delete you.

Children

This site is not intended for anyone under 16, and we do not knowingly collect personal information from children. If you believe a child has given us information, email sales@emilyandashley.com and we will delete it.

Where your information is processed

We are based in the United States, and our service providers process information in the United States and in other countries. If you contact us or order from outside the United States, your information will be transferred here.

Security

Information you give us is held on our providers' secure servers with restricted access, and we take reasonable measures to protect it. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy. The version posted here is the one that applies, and the date below tells you when it last changed.

Contact us

For any question about this policy, or about the personal information we hold about you, email sales@emilyandashley.com or call or text (646) 290-6678.

Last updated: 10 September 2026