The bracelet – a beaded piece of Emily’s which the sisters mended with a pair of pliers – led to the creation of the first line in 1999. The initial focus of greenbeads was on similar bracelets and these pieces quickly caught on to buyers nationwide. Today, this line continues to exist with fun, fashion, costume styles and is sold primarily in
Neiman Marcus Last Call.
“We feel that this line is a lot of look but for less money, where our customers can have a taste of the brand at an affordable price.”